{"product_id":"9780814427446","title":"Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful","description":"Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent \"industry dissonance\" -- when market realities outpace corporate strategies. \u003ci\u003eEarly Warning\u003c\/i\u003e reveals how to:  * Change strategy to meet new realities * Learn from the mistakes of others via the book's eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear  Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110246269168,"sku":"9780814427446","price":27.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814427446","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}