{"product_id":"9780814430194","title":"From Selling to Managing: Guidelines for the First-Time Sales Manager","description":"The sudden transformation from player to coach is a dramatic one, and managers are usually expected to make the transition under their own steam. This dilemma is faced by many high-powered salespeople.   A compact primer on making the difficult move from a narrow independent workstyle to a host of diverse responsibilities, this guidebook is written in a quick-grasp, conversational style perfect for the new sales manager. In clear, simple terms it shows how to:  * Plan sales force operations efficiently * Implement the plan * Appraise the sales force and operations * Control operations * Communicate up and down in the organization * Recruit and maintain the sales force  From Selling to Managing gives the newly appointed manager everything he or she needs to be a success -- again.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110246564080,"sku":"9780814430194","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814430194_p0.jpg?v=1763747670","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814430194","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}