{"product_id":"9780814431771","title":"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development","description":"\u003cp\u003e\u003cb\u003eSelected by HubSpot as one of the Top 20 Sales Books of All Time\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNo matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. \u003ci\u003eNew Sales. Simplified.\u003c\/i\u003e is the answer. You’ll learn how to:\u003cbr\u003e• Identify a strategic, finite, workable list of genuine prospects \u003cbr\u003e• Draft a compelling, customer-focused “sales story” \u003cbr\u003e• Perfect the proactive telephone call to get face-to-face with more prospects \u003cbr\u003e• Use email, voicemail, and social media to your advantage \u003cbr\u003e• Overcome—even prevent—every buyer’s anti-salesperson reflex \u003cbr\u003e• Build rapport, because people buy from people they like and trust \u003cbr\u003e• Prepare for and structure a winning sales call \u003cbr\u003e• Stop presenting and start dialoguing with buyers \u003cbr\u003e• Make time in your calendar for business development activities \u003cbr\u003e• And much more\u003c\/p\u003e\u003cp\u003ePacked with examples and anecdotes, \u003ci\u003eNew Sales. Simplified.\u003c\/i\u003e balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47007874711792,"sku":"9780814431771","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814431771_p0.jpg?v=1763740714","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814431771","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}