{"product_id":"9780814432099","title":"Maximum Influence: The 12 Universal Laws of Power Persuasion","description":"    \u003cp\u003e Salespeople, consultants, managers, executives, entrepreneurs--everyone depends on influence to achieve success and prosperity. And everyone can develop their skills with \u003ci\u003eMaximum Influence\u003c\/i\u003e, the most authoritative and effective arsenal of persuasion tactics ever assembled. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUpdated with the latest findings from behavioral science, new case studies, and cutting-edge techniques, the book uncovers secrets of the master influencers, including the Law of Dissonance, the Law of Contrast, the Law of Expectations--and nine other proven principles that consciously and unconsciously propel people to act. It's the ultimate guide to getting what you want, anytime you want it. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdvance Praise for \u003ci\u003eMaximum Influence\u003c\/i\u003e: \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This is a truly remarkable book! Unbelievably comprehensive with fresh new angles and immensely practical examples. Want increased influence at work, home, wherever? Read and apply.\" \u003cb\u003e-- Dr. Stephen R. Covey, author of \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This is a great book! It shows you how to immediately influence and persuade other people in every area of your life!\" \u003cb\u003e--\u003c\/b\u003e \u003cb\u003eBrian Tracy, author of \u003ci\u003eThe Power of Self-Confidence\u003c\/i\u003e and \u003ci\u003eFocal Point\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book magnifies your inherent ability to persuade.\" \u003cb\u003e-- Mark Victor Hansen, coauthor of \u003ci\u003eChicken Soup for the Soul\u003c\/i\u003e and \u003ci\u003eThe One Minute Millionaire\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A very different way of looking at business and influence. No matter if you're an underdog or the big dog, you'll find unique ways of increasing market share and profits. Packed with insights from successful businesses from all over the world.\"\u003cb\u003e-- Donald Hendon, coauthor of \u003ci\u003eGuerrilla Deal-Making\u003c\/i\u003e and \u003ci\u003e365 Powerful Ways to Influence\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKurt W. Mortensen is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of \u003ci\u003ePersuasion IQ\u003c\/i\u003e and \u003ci\u003eThe Laws of Charisma\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVisit him at: www.kurtmortensen.com. \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47007875399920,"sku":"9780814432099","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814432099_p0.jpg?v=1763744894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814432099","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}