{"product_id":"9780814432419","title":"The Graphic Designer's Business Survival Guide","description":"\u003cp\u003eCongratulations! You’ve got your own graphic design business—a dream job. Now for the reality part. As you’ve probably discovered (or will soon), the creative life comes with tons of noncreative tasks: hunting for work, writing proposals, organizing processes, tracking bills, and stressing about staying solvent. \u003ci\u003eThe Graphic Designer’s Business Survival Guide\u003c\/i\u003e will help you succeed. Packed with real-life business wisdom you don’t learn in design school, this invaluable guide reveals the secret for building a profitable, sustainable business: communicating with clients and prospects on their terms.\u003c\/p\u003e\u003cp\u003eThat means understanding marketing objectives and corporate culture, quantifying design decisions in ways that management can relate to, and cultivating sound business practices.\u003c\/p\u003e\u003cp\u003ePacked with insider tips and techniques from the author’s own experience transitioning from struggling freelancer to highly valued creative consultant, as well as a wealth of client letters, production schedules, nondisclosure agreements, creative briefs, time tracking templates, progressive billing forms, and other sample documents, \u003ci\u003eThe Graphic Designer’s Business Survival Guide\u003c\/i\u003e explains how to:\u003cbr\u003e• Develop a unique market niche that sets you apart \u003cbr\u003e• Create a website and portfolio that highlight design solutions \u003cbr\u003e• Do pre-pitch research and deliver winning presentations \u003cbr\u003e• Establish a reliable system for tracking billable hours \u003cbr\u003e• Use cold-calling strategies even sales phobics can master \u003cbr\u003e• Make design decisions based on bottom-line results that clients value\u003c\/p\u003e\u003cp\u003eGreat designers don’t always have great design businesses. \u003ci\u003eThe Graphic Designer’s Business Survival Guide\u003c\/i\u003e helps you stand out and succeed with your professionalism, efficiency, and consistent business focus.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLawrence J. Daniels\u003c\/b\u003e is past president of DanielsDesign Inc., a New York–based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47026570887408,"sku":"9780814432419","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814432419_p0.jpg?v=1763744903","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814432419","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}