{"product_id":"9780814432570","title":"Contrasting Cultures: I-Centric and We-Centric","description":"This chapter from Transnational Leadership Development introduces leaders to the contrasts that exist between those raised in cultures that focus primarily on the needs and interests of the individual—I-centric cultures—and those raised in cultures that place primary emphasis on the collective needs of the group (family, work team, organization, society, etc.)—we-centric cultures. It covers behaviors, expectations, how to manage their performance, and how to get them working together.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47124040188144,"sku":"9780814432570","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814432570_p0.jpg?v=1763743723","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814432570","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}