{"product_id":"9780814432938","title":"Idea to Invention: What You Need to Know to Cash in on Your Inspiration","description":"\u003cp\u003eYou don’t have to be a mechanical genius to be an inventor. Anyone can invent—a parent wrestling with a baby sling . . . a coach frustrated with slick-soled running shoes . . . an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges.\u003c\/p\u003e\u003cp\u003eAuthor and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products. She shares the tricks of her trade in \u003ci\u003e\u003cb\u003eIdea to Invention\u003c\/b\u003e\u003c\/i\u003e, a practical guide that helps ordinary people look at their world with the eyes of an inventor. Readers will learn six simple steps to invention—and discover:\u003cbr\u003e• How they rate on six crucial personality traits \u003cbr\u003e• Creativity habits that spark invention \u003cbr\u003e• The power of tape-and-paper prototypes to refine their vision \u003cbr\u003e• How to navigate the ins and outs of licensing and patenting their product \u003cbr\u003e• The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line \u003cbr\u003e• How to promote their invention—from perfecting the pitch and finding store buyers to trade-show shortcuts and strategies for creating buzz online \u003cbr\u003e• Product enhancements that add years to shelf life\u003c\/p\u003e\u003cp\u003eFrom initial concept to thriving business, this handy guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47026599264496,"sku":"9780814432938","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814432938_p0.jpg?v=1763745325","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814432938","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}