{"product_id":"9780814433485","title":"The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results","description":"When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers’ needs while expanding the salesperson’s entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: • Define the sales challenge • Question assumptions and look for ways to reframe the problem • Mine unrelated situations for fresh solutions • Get comfortable with feeling lost as you explore new directions • Break some rules and learn to “grow with the flow” The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they’ll unleash their own unique powers of intuition and innovation, and land more sales than ever before—in ways they never imagined possible.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47124006109424,"sku":"9780814433485","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814433485_p0.jpg?v=1763751571","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814433485","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}