{"product_id":"9780814434376","title":"The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed","description":"\u003cbody\u003e     \u003cp\u003e       Any size business can benefit from public relations. You can gain        attention for your own small business and help build your company's        credibility and brand . . . if you know the tricks of the trade.      \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       \u003ci\u003eThe Little Book of Big PR\u003c\/i\u003e gives you essential advice on how to        use public relations effectively as a business-building tool, whether        you're an established company or a cost-conscious start-up. Drawing on        the expertise gained during her long career in public relations,        Jennefer Witter shares simple, smart, and budget-friendly methods for        getting your business noticed. The book concisely covers the seven key        elements of public relations, including:      \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       \u003cb\u003eSelf-Branding\u003c\/b\u003e: Communicate who you are, what you do, and how you        differ from others, highlighting your own uniqueness to give you a        distinct advantage over your competition. \u003cb\u003eMedia Relations\u003c\/b\u003e:        Working with the press involves targeting the right outlets, in exactly        the right way. This book tells you how to craft a perfect pitch, when to        follow up, and what not to do when dealing with reporters. \u003cb\u003eSocial        Media\u003c\/b\u003e: Find out which social media are most effective for small        business owners; what to post and where; and how to integrate social        media into your strategy to widen your audience, and ultimately, the        opportunity to generate additional revenue. And more . . .     \u003c\/p\u003e     \u003cp\u003e       The book features quick tips on key topics including networking,        speaking engagments, and how to select a PR agency---should you choose        to work with one. The book also includes real-world case studies and        sample content (such as media pitches) to use as-is or to modify to fit        your own specific needs.      \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       As an entrepreneur, you need every helpful tool you can get your hands        on! Now you're armed with the very same tactics the PR pros use, giving        you the expert guidance you need to help grow your business to new,        attention-getting heights.      \u003c\/p\u003e   \u003c\/body\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47079993344240,"sku":"9780814434376","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814434376_p0.jpg?v=1763746361","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814434376","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}