{"product_id":"9780814434444","title":"Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving","description":"\u003cbr\u003e  \u003cbr\u003e    \u003cbr\u003e  \u003cbr\u003e  \u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      Loyal customers are the beating heart of every great business. So why do \u003cbr\u003e      so many companies act like adrenalin junkies, chasing after new \u003cbr\u003e      customers at the expense of creating deeper, more profitable \u003cbr\u003e      relationships with the ones they already have?\u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      \u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      \u003ci\u003eEvergreen\u003c\/i\u003e exposes the mad pursuit for what it is: a brief spike \u003cbr\u003e      in metrics and an ongoing revenue drain, as one-time customers fail to \u003cbr\u003e      return. A better solution is to shift resources from attracting new \u003cbr\u003e      customers to engaging the base—the path to stable growth, season after \u003cbr\u003e      season. The book’s entertaining stories and action steps reveal how \u003cbr\u003e      anyone can:\u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      \u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      Cultivate the 3Cs of evergreen companies: character, community, and \u003cbr\u003e      content • Build loyalty programs that turn satisfied customers into \u003cbr\u003e      enthusiastic advocates • Nurture profitable customers while pruning \u003cbr\u003e      those who sap time and money • Inject authenticity into social media \u003cbr\u003e      communications • Invert the expectations gap that can drive \u003cbr\u003e      customers away\u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      \u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e    \u003cp\u003e\u003cbr\u003e      From Internet startups and mom-and-pop businesses to multinational \u003cbr\u003e      giants, strong companies are rooted in customer retention. \u003ci\u003eEvergreen\u003c\/i\u003e \u003cbr\u003e      helps anyone merge high-tech tools with the personal touch to forge \u003cbr\u003e      lasting bonds and steady profits.\u003cbr\u003e    \u003c\/p\u003e\u003cbr\u003e  \u003cbr\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47080140341488,"sku":"9780814434444","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814434444_p0.jpg?v=1763747815","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814434444","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}