{"product_id":"9780814434864","title":"No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness","description":"\u003cbody\u003e     \u003cp\u003e       We start out with the best intentions. We're going to exercise more and        get in shape! Then five days a week at the gym turns into two... then        becomes none. We hit the snooze button and skip the morning run.     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       We really do want to be healthy and fit, but we're over whelmed and        overextended—and exercise feels like another chore to complete. Is it        any wonder we don't stick with it?     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       Behavior expert Michelle Segar has devoted her career to the science of        motivation. In \u003ci\u003e\u003cb\u003eNo\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e \u003ci\u003eSweat\u003c\/i\u003e\u003c\/b\u003e, she reveals that        while \"better health\" or \"weight loss\" sound like strong incentives,        human beings are hardwired to choose immediate gratification over        delayed benefits. In other words, we're not going to exercise unless it        makes us happy right now.     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       So what's the solution? To achieve lasting fitness, we have to change        our minds—before we can change our bodies. In \u003ci\u003e\u003cb\u003eNo Sweat\u003c\/b\u003e\u003c\/i\u003e,        Segar shows us how. Translating twenty years of research on exercise and        motivation into a simple four-point program, she helps readers broaden        their definition of exercise, find pleasure in physical activity, and        discover realistic ways to fit it into their lives. Activities we enjoy,        we repeat—making this evidence-based system more sustainable in the long        run than a regimen of intense workouts. Even if we don't sweat, we        really benefit.     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       The success of the clients Segar has coached testifies to the power of        her program. Their stories punctuate the book, entertaining and        emboldening readers to break the cycle of exercise failure once and for        all. Complete with worksheets, tips, and techniques, getting in shape        has never been so easy—or so much fun.     \u003c\/p\u003e   \u003c\/body\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47079993508080,"sku":"9780814434864","price":12.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814434864","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}