{"product_id":"9780814436035","title":"Your Own Terms: A Woman's Guide to Taking Charge of Any Negotiation","description":"\u003cp\u003eWhen it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive—and the strategy backfires. No wonder most women hate negotiating.\u003c\/p\u003e\u003cp\u003eIn \u003cb\u003e\u003ci\u003eYour Own Terms\u003c\/i\u003e\u003c\/b\u003e, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eControl how they are perceived\u003c\/li\u003e\n\u003cli\u003eEliminate self-sabotaging beliefs and behaviors\u003c\/li\u003e\n\u003cli\u003eDiscover their personal negotiation style\u003c\/li\u003e\n\u003cli\u003eEnvision the ideal outcome and map backwards\u003c\/li\u003e\n\u003cli\u003eBuild leverage\u003c\/li\u003e\n\u003cli\u003eUnderstand an opponent's approach and adjust theirs in response\u003c\/li\u003e\n\u003cli\u003eDeploy persuasion and redirection tactics\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSet the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms—and open doors they never knew were shut.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47079993671920,"sku":"9780814436035","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814436035_p0.jpg?v=1763751609","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814436035","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}