{"product_id":"9780814436134","title":"Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses","description":"\u003cp\u003eWhat do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eGreen Giants\u003c\/i\u003e \u003c\/b\u003eexamines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIconoclastic Leadership\u003c\/b\u003e fueled by deep conviction and a rebellious streak\u003cbr\u003e• \u003cb\u003eDisruptive Innovation\u003c\/b\u003e that uses sustainability to spur the development of radically better products and services\u003cbr\u003e• \u003cb\u003eA Higher Purpose\u003c\/b\u003e that ignites the company—when the mission leads, profits follow\u003cbr\u003e• \u003cb\u003eMainstream Appeal\u003c\/b\u003e with positioning and packaging stripped of the crunchy clichés that alienate the average customer.\u003c\/p\u003e\u003cp\u003eThis new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.\u003c\/p\u003e\u003cp\u003ePacked with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, \u003cb\u003e\u003ci\u003eGreen Giants\u003c\/i\u003e\u003c\/b\u003e serves as a blueprint for sustainable success that anyone can follow.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47011675308272,"sku":"9780814436134","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814436134_p0.jpg?v=1763747868","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814436134","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}