{"product_id":"9780814437117","title":"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale","description":"\u003cp\u003e\u003cb\u003eStories sell. Great SALES STORIES sell even more. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e“\u003ci\u003eSell With a Story\u003c\/i\u003e is a rich compilation of story techniques that can improve any persuasion process.” \u003ci\u003e–Forbes.com\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, \u003ci\u003eSell with a Story\u003c\/i\u003e is for you. This book empowered and energized me, and I know it will do the same for you.\"\u003cb\u003e — Mike Weinberg, consultant, speaker, and author of \u003ci\u003eNew Sales. Simplified.\u003c\/i\u003e and \u003ci\u003eSales Management. Simplified.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDespite all the high-tech tools available to salespeople, the most personal method still works best.\u003c\/p\u003e\u003cp\u003eStorytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.\u003c\/p\u003e\u003cp\u003ePaul Smith, author of the acclaimed \u003ci\u003eLead with a Story\u003c\/i\u003e, shifts his best-selling formula to the sales arena. In \u003cb\u003e\u003ci\u003eSell with a Story\u003c\/i\u003e\u003c\/b\u003e, he identifies the ingredients of the most effective sales stories and reveals how to:\u003c\/p\u003e\u003cp\u003eSelect the right story\u003cbr\u003e• Craft a compelling and memorable narrative\u003cbr\u003e• Incorporate challenge, conflict, and resolution\u003cbr\u003e• Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more\u003c\/p\u003e\u003cp\u003eComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie \u0026amp; Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030686449904,"sku":"9780814437117","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814437117_p0.jpg?v=1763747500","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814437117","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}