{"product_id":"9780814437162","title":"Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World","description":"52180 - \u003cp\u003e\u003cstrong\u003eIf you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour job may be all about sales, but not your customers. Did you know that the average executive spends less than 5 percent of their time engaged in the buying of products and services? Therefore, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation in understanding their customers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBeyond the Sales Process\u003c\/em\u003e provides you with a proven methodology for driving success before, during, and after every sale. Featuring instructional case studies from companies such as Hilton Worldwide, Merck, and Siemens, this resource reveals 12 essential strategies for salespeople wanting to take their performance to a whole new level, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eResearch your customer\u003c\/li\u003e\n\u003cli\u003eBuild a vision with them for their own success\u003c\/li\u003e\n\u003cli\u003eUnderstand your customer’s drivers, objectives, and challenges\u003c\/li\u003e\n\u003cli\u003eCreate and realize value together\u003c\/li\u003e\n\u003cli\u003eLeverage your results to forge lasting--and mutually beneficial—relationships\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want to successfully sell to your customers, you need to know your customers…beyond the sales process!\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47128627740912,"sku":"9780814437162","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814437162_p0.jpg?v=1763746268","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814437162","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}