{"product_id":"9780814437230","title":"Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs","description":"\u003cp\u003e\u003cb\u003eDon’t just sit on the beach... \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike the ocean, the marketplace constantly changes and today’s cresting \u003ci\u003ereward\u003c\/i\u003e becomes tomorrow’s crashing \u003ci\u003erisk\u003c\/i\u003e. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence—and they relish a challenge. So it’s no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O’Neill, Reef, Quiksilver).\u003c\/p\u003e\u003cp\u003ePacked with stories of surf innovators, entrepreneurs, and legends, \u003ci\u003e\u003cb\u003eMake Your Own Waves\u003c\/b\u003e\u003c\/i\u003e reveals 10 rules of the water, including:\u003cbr\u003e• \u003cb\u003eLearn to swim\u003c\/b\u003e—the basics set the stage for everything \u003cbr\u003e• \u003cb\u003eGet wet\u003c\/b\u003e—you can’t succeed if you stick to the shore \u003cbr\u003e• \u003cb\u003eAlways look “outside”\u003c\/b\u003e—watch for what’s coming or you may miss a better opportunity \u003cbr\u003e• \u003cb\u003eCommit, charge, shred\u003c\/b\u003e—you have to go all out to be all in \u003cbr\u003e• \u003cb\u003eNever turn your back on the ocean\u003c\/b\u003e—always stay in touch with the marketplace and the customer \u003cbr\u003e• \u003cb\u003eStay stoked\u003c\/b\u003e—desire drives success\u003c\/p\u003e\u003cp\u003eEven the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030687662320,"sku":"9780814437230","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814437230_p0.jpg?v=1763743819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814437230","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}