{"product_id":"9780814437971","title":"Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World","description":"\u003cp\u003eFacebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.\u003c\/p\u003e\u003cp\u003eMike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eBecoming Facebook\u003c\/b\u003e\u003c\/i\u003e tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Facebook recovered from its “disastrous” IPO\u003c\/li\u003e\n\u003cli\u003e How the growth team achieved the impossible\u003c\/li\u003e\n\u003cli\u003e Why Facebook’s News Feed ads were the company’s most important business decision ever\u003c\/li\u003e\n\u003cli\u003e How Google+ attacked and lost\u003c\/li\u003e\n\u003cli\u003e Why—and how—Instagram and WhatsApp were added to the mix\u003c\/li\u003e\n\u003cli\u003e What the company does to win the talent wars\u003c\/li\u003e\n\u003cli\u003e What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick\u003c\/li\u003e\n\u003cli\u003e Which products and technical advancements are on the horizon and why\u003c\/li\u003e\n\u003cli\u003e And much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIntimate, fast-paced, and deeply informative, \u003ci\u003e\u003cb\u003eBecoming Facebook\u003c\/b\u003e\u003c\/i\u003e shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47128622924016,"sku":"9780814437971","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814437971_p0.jpg?v=1763740912","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814437971","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}