{"product_id":"9780814438008","title":"Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise","description":"\u003cp\u003eFrom turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.\u003c\/p\u003e\u003cp\u003eSuccess starts with knowing the kind of business you’re really in. \u003ci\u003e\u003cb\u003eLead Right for Your Company’s Type\u003c\/b\u003e\u003c\/i\u003e argues that every enterprise falls into one of four categories as dictated by their customer promise: \u003cb\u003ecustomized\u003c\/b\u003e (e.g. ad agency), \u003cb\u003epredictable and dependable\u003c\/b\u003e (e.g utility company), \u003cb\u003ebenevolent\u003c\/b\u003e (e.g. educational institution), and \u003cb\u003ebest in class\u003c\/b\u003e (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the \u003ci\u003ewrong\u003c\/i\u003e practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA small arts college destabilized by top-down rules designed for a predictable and dependable company\u003c\/li\u003e\n\u003cli\u003eA mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices\u003c\/li\u003e\n\u003cli\u003eA software giant brought to its knees by prioritizing profits over innovation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInsightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47128628199664,"sku":"9780814438008","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438008_p0.jpg?v=1763745478","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438008","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}