{"product_id":"9780814438022","title":"Let the Story Do the Work: The Art of Storytelling for Business Success","description":"\u003cp\u003eIt sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.\u003c\/p\u003e\u003cp\u003eMaterial for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, \u003ci\u003e\u003cb\u003eLet the Story Do the Work\u003c\/b\u003e\u003c\/i\u003e shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.\u003c\/p\u003e\u003cp\u003ePacked with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way. You’ll discover how to use stories to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCapture attention\u003c\/li\u003e\n\u003cli\u003eEngage your audience\u003c\/li\u003e\n\u003cli\u003eChange minds\u003c\/li\u003e\n\u003cli\u003eInspire action\u003c\/li\u003e\n\u003cli\u003eBring facts and data to life\u003c\/li\u003e\n\u003cli\u003eClarify challenging concepts\u003c\/li\u003e\n\u003cli\u003ePitch persuasively\u003c\/li\u003e\n\u003cli\u003eFundraise effectively\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNever underestimate the power of a great story. Learn to leverage the elements of storytelling—and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47128628265200,"sku":"9780814438022","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438022_p0.jpg?v=1763746308","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438022","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}