{"product_id":"9780814438039","title":"Jobs to Be Done: A Roadmap for Customer-Centered Innovation","description":"\u003cp\u003e\u003cb\u003e\"\u003ci\u003eJobs to be Done\u003c\/i\u003e is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here.\" —\u003ci\u003eForeword Reviews\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLet your CUSTOMERS drive innovation. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSuccessful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.\u003c\/p\u003e\u003cp\u003eFirst popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence.\u003c\/p\u003e\u003cp\u003eThe concept is so simple (and can remake how companies approach their markets)—and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:\u003cbr\u003e• Gather valuable customer insights \u003cbr\u003e• Turn those insights into new product ideas \u003cbr\u003e• Test and iterate until you find success\u003c\/p\u003e\u003cp\u003eFollow the steps in \u003ci\u003e\u003cb\u003eJobs to Be Done\u003c\/b\u003e\u003c\/i\u003e, and you’ll arrive at solutions that are both original and profitable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030688284912,"sku":"9780814438039","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438039_p0.jpg?v=1763745079","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438039","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}