{"product_id":"9780814438060","title":"Secret Sauce: How to Pack Your Messages with Persuasive Punch","description":"\u003cp\u003e\u003cb\u003eThe new rules for persuasive messaging.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.\u003c\/p\u003e\u003cp\u003eFor a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eSecret Sauce \u003c\/b\u003e\u003c\/i\u003eshows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, \u003ci\u003e\u003cb\u003eSecret Sauce\u003c\/b\u003e\u003c\/i\u003e provides:\u003c\/p\u003e\u003cp\u003eClear examples of what works and what doesn’t\u003cbr\u003e• Fascinating insights from behavioral and neurological research\u003cbr\u003e• Powerful lessons from successful and failed campaigns\u003c\/p\u003e\u003cp\u003eLess than 10 percent of marketing messages are truly compelling—engaging the head and heart. \u003ci\u003e\u003cb\u003eSecret Sauce\u003c\/b\u003e\u003c\/i\u003e helps you weed out the clutter and craft messages that stick.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47030689005808,"sku":"9780814438060","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438060_p0.jpg?v=1763743840","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438060","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}