{"product_id":"9780814438183","title":"The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business","description":"\u003cp\u003eBig new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.\u003c\/p\u003e\u003cp\u003eCounterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLocate sure-bet opportunities for improving products\u003c\/li\u003e\n\u003cli\u003e Get serious about positioning, distributing, and licensing\u003c\/li\u003e\n\u003cli\u003e Find funding\u003c\/li\u003e\n\u003cli\u003e Take calculated risks and minimize failure\u003c\/li\u003e\n\u003cli\u003e And much more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003e\u003cb\u003eThe Entrepreneur’s Playbook\u003c\/b\u003e\u003c\/i\u003e allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47118686650608,"sku":"9780814438183","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438183_p0.jpg?v=1763739866","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438183","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}