{"product_id":"9780814438190","title":"Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs","description":"\u003cp\u003eAs an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. \u003ci\u003eGetting to Innovation\u003c\/i\u003e is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover:\u003c\/p\u003e\u003cp\u003e• how to write positioning and rationale statements for each challenge\u003c\/p\u003e\u003cp\u003e• how to link together multiple objectives in priority frameworks\u003c\/p\u003e\u003cp\u003e• the top 10 techniques for generating creative ideas\u003c\/p\u003e\u003cp\u003e• tips for designing and running brainstorming retreats\u003c\/p\u003e\u003cp\u003e• advice on how to select the best ideas from the many that have been generated\u003c\/p\u003e\u003cp\u003eWhen it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. \u003ci\u003eGetting to Innovation\u003c\/i\u003e offers the tools to help every company tap into its most inspired thinking.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":49859322544368,"sku":"9780814438190","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438190","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}