{"product_id":"9780814438305","title":"You've Got 8 Seconds: Communication Secrets for a Distracted World","description":"\u003cp\u003e\u003cb\u003eYou made a great point — but did anybody hear it?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.\u003c\/p\u003e\u003cp\u003eThrough fast, fun, actionable tips, \u003ci\u003e\u003cb\u003eYou’ve Got 8 Seconds\u003c\/b\u003e\u003c\/i\u003e explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:\u003c\/p\u003e\u003cp\u003eFOCUS: Design a strong message—then say it in seconds.\u003c\/p\u003e\u003cp\u003eVARIETY: Make routine information come alive.\u003c\/p\u003e\u003cp\u003ePRESENCE: Convey confidence and command attention.\u003c\/p\u003e\u003cp\u003eYou’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.\u003c\/p\u003e\u003cp\u003eWhether pitching a project, giving a speech, selling a product, or just writing your next email, with \u003ci\u003e\u003cb\u003eYou’ve Got 8 Seconds\u003c\/b\u003e\u003c\/i\u003e you’ll get heard, get remembered, and get results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020821446896,"sku":"9780814438305","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438305_p0.jpg?v=1763751667","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438305","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}