{"product_id":"9780814438619","title":"Driving Digital: The Leader's Guide to Business Transformation Through Technology","description":"\u003cp\u003eEvery organization has a plan for updating products, technologies, and business processes. But that’s not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.\u003c\/p\u003e\u003cp\u003eFor professionals charged with leading technology-driven change, the pressure is intense—and the path forward unclear. Author Isaac Sacolick has successfully spearheaded multiple transformations and helped shape digital-business best practices. Now in \u003ci\u003e\u003cb\u003eDriving Digital\u003c\/b\u003e\u003c\/i\u003e, he shares the lessons he’s learned, detailing how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormulate a digital strategy\u003c\/li\u003e\n\u003cli\u003eTransform business and IT practices\u003c\/li\u003e\n\u003cli\u003eAlign Development and Operations\u003c\/li\u003e\n\u003cli\u003ePromote agile practices\u003c\/li\u003e\n\u003cli\u003eDrive culture change\u003c\/li\u003e\n\u003cli\u003eBolster digital talent\u003c\/li\u003e\n\u003cli\u003eManage a portfolio of initiatives\u003c\/li\u003e\n\u003cli\u003eCapture and track ROI\u003c\/li\u003e\n\u003cli\u003eStrengthen data-driven decision making and expand data science practices\u003c\/li\u003e\n\u003cli\u003eCultivate strategic technology capabilities\u003c\/li\u003e\n\u003cli\u003eDevelop innovative digital products\u003c\/li\u003e\n\u003cli\u003eEnable product management\u003c\/li\u003e\n\u003cli\u003ePilot emerging technologies\u003c\/li\u003e\n\u003cli\u003eBecome smarter faster.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEvery company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. \u003ci\u003e\u003cb\u003eDriving Digital\u003c\/b\u003e\u003c\/i\u003e is the action plan you need to take your company and career into the future.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47118573175024,"sku":"9780814438619","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438619_p0.jpg?v=1763745092","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438619","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}