{"product_id":"9780814438701","title":"Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants","description":"\u003cp\u003e\u003cb\u003eAsk the questions—and get the sale.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs a salesperson your product knowledge is extensive, but that’s not enough. If you fail to ask the right questions—the ones that uncover a customer’s real needs—you will never close the deal.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eQuestions that Sell \u003c\/i\u003e\u003c\/b\u003ereveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price—and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:\u003c\/p\u003e\u003cp\u003eUse questions to qualify prospects (without insulting them)\u003cbr\u003e• Discover hidden customer needs and motivations\u003cbr\u003e• Raise delicate questions\u003cbr\u003e• Overcome stalls\u003cbr\u003e• Reinvigorate a stale relationship\u003cbr\u003e• Soothe anxious buyers\u003cbr\u003e• Accelerate the decision process\u003cbr\u003e• Upsell and cross-sell so you no longer leave money on the table\u003cbr\u003e• Prospect for new business\u003cbr\u003e• Pose intriguing questions to position yourself as a thought-leader on social media\u003cbr\u003e• Turn social media contacts into active sales leads\u003cbr\u003e• Identify dead-end opportunities\u003cbr\u003e• Secure referrals\u003cbr\u003e• And more\u003c\/p\u003e\u003cp\u003eSuccess is yours for the asking. Smart questioning will get you there.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020821512432,"sku":"9780814438701","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438701_p0.jpg?v=1763740930","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438701","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}