{"product_id":"9780814438800","title":"The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success","description":"\u003cp\u003e\u003cb\u003eWant to stay competitive? Keep evolving.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSolid profits, a strong brand, steady customers—all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?\u003c\/p\u003e\u003cp\u003eThe solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.\u003c\/p\u003e\u003cp\u003eEntrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, \u003cb\u003e\u003ci\u003eThe One-Percent Edge\u003c\/i\u003e\u003c\/b\u003e explains how to:\u003c\/p\u003e\u003cp\u003ePut energy into profitable areas and trim dead weight\u003cbr\u003e• Raise prices by selling value instead of things\u003cbr\u003e• Access new markets by adapting products or services\u003cbr\u003e• Hire the right team players\u003cbr\u003e• Turn customers into brand ambassadors\u003cbr\u003e• Find your own niche and avoid imitating\u003cbr\u003e• And more\u003c\/p\u003e\u003cp\u003eWhen change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020888195312,"sku":"9780814438800","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814438800_p0.jpg?v=1763743856","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814438800","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}