{"product_id":"9780814439197","title":"Start a Successful Business (Inc.): Expert Advice to Take Your Startup from Idea to Empire","description":"\u003cp\u003e\u003cb\u003eLet \u003ci\u003eInc.\u003c\/i\u003e help launch your dreams.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMakers, doers, and dreamers — for decades they have turned to \u003ci\u003eInc.\u003c\/i\u003e for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action.\u003c\/p\u003e\u003cp\u003eWarby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes — and built a standout audio brand. All along, \u003ci\u003eInc.\u003c\/i\u003e was there, capturing triumphs, setbacks, and lessons learned.\u003c\/p\u003e\u003cp\u003eNow, \u003ci\u003eStart a Successful Business\u003c\/i\u003e gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCome up with a brilliant business idea\u003c\/li\u003e\n\u003cli\u003eSelect the best structure and strategy for your startup\u003c\/li\u003e\n\u003cli\u003eFigure out funding\u003c\/li\u003e\n\u003cli\u003eGet the word out — and get customers\u003c\/li\u003e\n\u003cli\u003eDig deep to discover their wants and needs\u003c\/li\u003e\n\u003cli\u003eBecome an exceptional leader\u003c\/li\u003e\n\u003cli\u003ePrepare to go global\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThroughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success.\u003c\/p\u003e\u003cp\u003eWith a fleet of trusted experts by your side, starting a business will be faster, less confusing — and a whole lot more fun.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47110332383472,"sku":"9780814439197","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814439197_p0.jpg?v=1763747559","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814439197","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}