{"product_id":"9780814439302","title":"Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLet Inc. catapult your company to success.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales.\u003c\/p\u003e\u003cp\u003eBut how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than \u003ci\u003eInc. \u003c\/i\u003eto help you get up to speed fast. For years, \u003ci\u003eInc. \u003c\/i\u003ehas covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, \u003ci\u003eMarketing Your Startup \u003c\/i\u003eshares these compelling stories and spotlights strategies for igniting growth, including how:\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDollar Shave Club\u003c\/b\u003e mastered the inexpensive viral video— and rocketed to success\u003cbr\u003e• \u003cb\u003eCasper\u003c\/b\u003e combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way\u003cbr\u003e• \u003cb\u003eSoulCycle’s \u003c\/b\u003eobsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation\u003c\/p\u003e\u003cp\u003eThrough firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.\u003c\/p\u003e\u003cp\u003eWhether you’ve got a robust budget or you’re bootstrapping your way to the top, \u003ci\u003eMarketing Your Startup\u003c\/i\u003e gives you the tools to launch an empire.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016729346288,"sku":"9780814439302","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814439302_p0.jpg?v=1763746368","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814439302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}