{"product_id":"9780814449134","title":"Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact","description":"\u003cp\u003eStories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you'll have greater impact if you have a compelling story to relate.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhoever Tells the Best Story Wins\u003c\/i\u003e will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:\u003c\/p\u003e\u003cp\u003eCapture attention\u003cbr\u003e• Motivate listeners\u003cbr\u003e• Gain trust\u003cbr\u003e• Strengthen your argument\u003cbr\u003e• Sway decisions\u003cbr\u003e• Demonstrate authenticity and encourage transparency\u003cbr\u003e• Spark innovation\u003cbr\u003e• Manage uncertainty\u003cbr\u003e• And more\u003c\/p\u003e\u003cp\u003eComplete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, \u003ci\u003eWhoever Tells the Best Story Wins\u003c\/i\u003e hands you the tools you need to get your message across—and connect successfully with any audience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47020888981744,"sku":"9780814449134","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814449134_p0.jpg?v=1763748020","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814449134","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}