{"product_id":"9780814449226","title":"Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight","description":"\u003cbody\u003e     \u003cp\u003e       There is a costly misconception in business today—that the only data        that matters is BIG data, and that complex tools and data scientists are        required to extract any practical information. Nothing could be further        from the truth.     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       In \u003ci\u003eBehind Every Good Decision\u003c\/i\u003e, authors and analytics experts        Piyanka Jain and Puneet Sharma demonstrate how professionals at any        level can take the information at their disposal and leverage it to make        better decisions. The authors’ streamlined frame work demystifies the        process of business analytics and helps anyone move from data to        decisions in just five steps…using only Excel as a tool. Readers will        learn how to:     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       Clarify the business question • Lay out a hypothesis-driven plan • Pull        relevant data • Convert it to insights • Make decisions that make an        impact     \u003c\/p\u003e     \u003cp\u003e            \u003c\/p\u003e     \u003cp\u003e       Packed with examples and exercises, this refreshingly accessible book        explains the four fundamental analytic techniques that can help solve a        surprising 80% of all business problems. Business analytics isn’t rocket        science—it’s a simple problem-solving tool that can help companies        increase revenue, decrease costs, improve products, and delight        customers. And who doesn’t want to do that?     \u003c\/p\u003e   \u003c\/body\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47118611480816,"sku":"9780814449226","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814449226_p0.jpg?v=1763746578","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814449226","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}