{"product_id":"9780814451007","title":"Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts","description":" Today, few business agreements, research grants, or government contracts are even considered without a business proposal. \u003ci\u003ePersuasive Business Proposals\u003c\/i\u003e helps businesspeople organize, write, and deliver successful client proposals. The book explains how to:\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Use persuasion to great effect \u003c\/li\u003e\n\u003cli\u003e Organize and develop the proposal strategy \u003c\/li\u003e\n\u003cli\u003e Ensure every proposal is client-centered \u003c\/li\u003e\n\u003cli\u003e Create letter, formal, research, and grant proposals\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e The author provides special writing suggestions to maximize impact, emphasizing word choice and sentence structure. Sant also includes actual case studies and sample proposals from his work as a writing consultant to such major corporations as Procter and Gamble, AT\u0026amp;T, and NCR.\u003cp\u003e  \u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016598896880,"sku":"9780814451007","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814451007_p0.gif?v=1763747588","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814451007","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}