{"product_id":"9780814471302","title":"Get-Started Guide to M-Commerce and Mobile Technology","description":"\u003cp\u003e\"PDAs, Internet phones, web pads — wireless is here in a big way. But just because potential customers have \"unplugged\" themselves doesn’t mean you can’t reach them. The best news is, you don’t need a lot of computer expertise to capitalize on the snowballing mobile commerce trend.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Get-Started Guide to M-Commerce\u003c\/i\u003e is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to “go mobile” to the do’s and don’ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like:\u003c\/p\u003e\u003cp\u003e• Evaluating multiple m-commerce options \u003c\/p\u003e\u003cp\u003e• Adapting HTML for the possibilities and limitations of mobile device displays \u003c\/p\u003e\u003cp\u003e• Creating HDTML and WAP pages \u003c\/p\u003e\u003cp\u003e• Guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47007874842864,"sku":"9780814471302","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814471302_p0.jpg?v=1763746410","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814471302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}