{"product_id":"9780814472323","title":"Powerful Proposals: How to Give Your Business the Winning Edge","description":"\u003cp\u003eHow does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. \u003ci\u003ePowerful Proposals\u003c\/i\u003e helps businesses maximize the selling power of their proposals, with proven strategies for going beyond \"this is what we do\" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: \u003c\/p\u003e\u003cp\u003e• assess their \"winner or loser\" proposal status and take proactive steps to become a winner \u003c\/p\u003e\u003cp\u003e• address the \"Big Four\" questions that a proposal must answer to be successful \u003c\/p\u003e\u003cp\u003e• create \"A+\" proposals in less time with less wasted effort via a simple, repeatable process \u003c\/p\u003e\u003cp\u003e• neutralize the issue of price when the firm is not the low-price provider\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePowerful Proposals\u003c\/i\u003e takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47011731439856,"sku":"9780814472323","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814472323_p0.jpg?v=1763739908","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814472323","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}