{"product_id":"9780814473009","title":"Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants","description":"\u003cp\u003e\"What can you do to keep your business afloat — and thriving — when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You’ll learn how to:\u003c\/p\u003e\u003cp\u003e• Attract customers, and win their loyalty through exceptional value, in contrast to the big guys’ \"low, low prices.\" \u003c\/p\u003e\u003cp\u003e• Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could.\u003c\/p\u003e\u003cp\u003e• Convert more sales opportunities by tailoring your approach to specific customer types.\u003c\/p\u003e\u003cp\u003e• Manage your cash flow, and analyze crucial data to quickly improve your business’s productivity, efficiency, and financial strength.\u003c\/p\u003e\u003cp\u003eThe second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles — some brand new, others fully updated since the original edition — of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations.\u003c\/p\u003e\u003cp\u003eYou probably can’t work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016730493168,"sku":"9780814473009","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814473009_p0.jpg?v=1763745184","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814473009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}