{"product_id":"9780814473399","title":"Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants","description":"\u003cp\u003eSimply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eQuestions That Sell\u003c\/i\u003e helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price — and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including:\u003c\/p\u003e\u003cp\u003e• Vision Questions: Tap into a customers’ needs and desires for the future \u003c\/p\u003e\u003cp\u003e• Questions to Uncover Problems: Fix something that’s not working for the client \u003c\/p\u003e\u003cp\u003e• Pay-Off Questions: Get customers to articulate for themselves how much the product or service is worth\u003c\/p\u003e\u003cp\u003e\u003ci\u003eQuestions That Sell\u003c\/i\u003e is an invaluable resource for connecting with customers, understanding what they need, and closing more sales, faster.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016782561520,"sku":"9780814473399","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814473399_p0.jpg?v=1763745189","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814473399","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}