{"product_id":"9780814473481","title":"Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off","description":"\u003cp\u003eCompletely revised with fresh examples and all new chapters, the second edition of \u003ci\u003eRed-Hot Cold Call Selling\u003c\/i\u003e reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can:\u003c\/p\u003e\u003cp\u003e• define and target their ideal market — and stop squandering time, energy, and money on unfocused prospecting \u003c\/p\u003e\u003cp\u003e• develop a personalized script utilizing all the elements of a successful cold call \u003c\/p\u003e\u003cp\u003e• get valuable information from assistants — and then get past them \u003c\/p\u003e\u003cp\u003e• view voice mail not as a frustrating barrier, but as a unique opportunity\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRed-Hot Cold Call Selling\u003c\/i\u003e is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016730820848,"sku":"9780814473481","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814473481_p0.jpg?v=1763740988","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814473481","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}