{"product_id":"9780814477182","title":"Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer","description":"\u003cp\u003e\"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:\u003c\/p\u003e\u003cp\u003eGain confidence and conquer the fear of making cold calls \u003c\/p\u003e\u003cp\u003eEliminate reluctance on the part of the buyer \u003c\/p\u003e\u003cp\u003eDesign a cold-calling strategy for getting new business \u003c\/p\u003e\u003cp\u003eAvoid commonly used, ineffective words and phrases \u003c\/p\u003e\u003cp\u003eFind prospects from a variety of often overlooked sources \u003c\/p\u003e\u003cp\u003eCreate an irresistible invitation to hear your presentation \u003c\/p\u003e\u003cp\u003eRelax even the toughest prospects \u003c\/p\u003e\u003cp\u003eDeal with indifference, skepticism, procrastination, and objections\u003c\/p\u003e\u003cp\u003eThis is the ultimate blueprint for anyone who wants to master the art of cold-call selling.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47021738787056,"sku":"9780814477182","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814477182_p0.jpg?v=1763746449","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814477182","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}