{"product_id":"9780814478158","title":"Sales Questions That Close the Sale: How to Uncover Your Customers Real Needs","description":"\u003cp\u003e\"What's the best way for a salesperson to find out what a potential customer really needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, benefits hawking, and making \"the pitch\" they forget to ask questions — or to ask the right questions.\u003c\/p\u003e\u003cp\u003eThis unique book gives salespeople at all levels precise guidance for asking the right questions. It shows them how to:\u003c\/p\u003e\u003cp\u003e• formulate questions that generate meaningful dialogue and uncover opportunities \u003c\/p\u003e\u003cp\u003e• funnel a prospect from an opportunity to a sale \u003c\/p\u003e\u003cp\u003e• determine a client's true motivation \u003c\/p\u003e\u003cp\u003e• pace a conversation, gain and keep client interest, and maintain control of the conversation \u003c\/p\u003e\u003cp\u003e• present solutions \u003c\/p\u003e\u003cp\u003e• deal with a prospect who won't \"follow the script\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47016731082992,"sku":"9780814478158","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814478158_p0.jpg?v=1763745549","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814478158","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}