{"product_id":"9780814764022","title":"Commodity Activism: Cultural Resistance in Neoliberal Times","description":"Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS.   Drinking a “Caring Cup” of coffee at the Coffee Bean \u0026amp; Tea Leaf to  support fair trade. Driving a Toyota Prius to fight global warming. All  these commonplace activities point to a central feature of contemporary  culture: the most common way we participate in social activism is by  buying something. \u003cbr\u003e \u003cbr\u003e Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary  group of scholars to explore this new landscape through a series of case  studies of “commodity activism.” Drawing from television, film,  consumer activist campaigns, and cultures of celebrity and corporate  patronage, the essays take up examples such as the Dove “Real Beauty”  campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and  Angelina Jolie as multinational celebrity missionary.  \u003cbr\u003e \u003cbr\u003e Exploring the complexities embedded in contemporary political activism, Commodity Activism  reveals the workings of power and resistance as well as citizenship and  subjectivity in the neoliberal era. Refusing to simply position  politics in opposition to consumerism, this collection teases out the  relationships between material cultures and political subjectivities,  arguing that activism may itself be transforming into a branded  commodity.","brand":"New York University Press","offers":[{"title":"Default Title","offer_id":47110327927024,"sku":"9780814764022","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780814764022_p0.jpg?v=1763747576","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780814764022","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}