{"product_id":"9780815798095","title":"Intangibles: Management, Measurement, and Reporting","description":"\u003cp\u003eThis book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev  - establishes an economic framework to analyze managerial and investment issues concerning intangibles;  - surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure;  - analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure;  - sets forth a comprehensive information system—aimed at satisfying the needs of both internal and external decision makers—to reflect the impact and value of intangibles within the context of enterprise performance.\u003c\/p\u003e","brand":"Brookings Institution Press","offers":[{"title":"Default Title","offer_id":47118713749744,"sku":"9780815798095","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780815798095_p0.jpg?v=1772805137","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780815798095","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}