{"product_id":"9780820463339","title":"Finding the Force in the Star Wars Franchise: Fans, Merchandise, and Critics","description":"\u003cp\u003eIn 1977 a single film called \u003ci\u003eStar Wars\u003c\/i\u003e exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and \u003ci\u003eStar Wars\u003c\/i\u003e has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed \u003ci\u003eStar Wars\u003c\/i\u003e at the center of world popular culture.\u003cbr\u003e \u003ci\u003eFinding the Force of the Star Wars Franchise \u003c\/i\u003ebrings together contributors who critically analyze the \u003ci\u003eStar Wars\u003c\/i\u003e universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.\u003c\/p\u003e","brand":"Peter Lang Publishing Inc.","offers":[{"title":"Default Title","offer_id":47026677186800,"sku":"9780820463339","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780820463339_p0.jpg?v=1769857239","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780820463339","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}