{"product_id":"9780826351647","title":"Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.","description":"\u003cp\u003eThe emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFocusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"University of New Mexico Press","offers":[{"title":"Default Title","offer_id":47124565033200,"sku":"9780826351647","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780826351647_p0.jpg?v=1769911457","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780826351647","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}