{"product_id":"9780834209350","title":"Successful Special Events: Planning, Hosting and Evaluating","description":"\u003cp\u003eSpecial events can be the backbone of a nonprofit fund-raising program ; they're also very hard work. A successful and cost-effective event t akes a great deal of planning, coordination, and effort. Successful Sp ecial Events: Planning, Hosting and Evaluating provides the guidance n ecessary to efficiently plan, implement, and evaluate such an event. Y ou'll discover how to establish your primary goal, the importance of m arket identification, special event opportunity ratings, setting goals , and the barriers to planning a successful special event.\u003c\/p\u003e","brand":"Jones \u0026 Bartlett Learning, LLC","offers":[{"title":"Default Title","offer_id":49997467451632,"sku":"9780834209350","price":165.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780834209350_p0.jpg?v=1784241544","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780834209350","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}