{"product_id":"9780838908884","title":"Creating The Customer-Driven Library","description":"\u003cp\u003eHow can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces Identify the unique needs of your library's community-then meet those needs Create a step-by-step, customized promotion plan that communicates with your market Find cost-effective ways to connect—from user-friendly web sites to promo brochures Show customers what the library has to offer and entice them to give it a try Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to \"Become better than a bookstore,\" even without a hefty budget.\u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":47018074177776,"sku":"9780838908884","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780838908884_p0.jpg?v=1763827205","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780838908884","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}