{"product_id":"9780838909096","title":"Blueprint For Your Library Marketing Plan","description":"Written by a PR consultant and a library director, this text explains how libraries can use marketing strategies to attract both funding and customers. Step-by-step instructions guide readers through each stage of the marketing process, from initial data gathering and goal setting, through the writing and implementation of a marketing plan, and the evaluation of results. A number of reproducible worksheets are provided at the back of the volume. Annotation ©2006 Book News, Inc., Portland, OR  ","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":50038373515504,"sku":"9780838909096","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780838909096_p0.jpg?v=1784242130","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780838909096","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}