{"product_id":"9780838909843","title":"Marketing Today's Academic Library","description":"\u003cp\u003eMost library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews's personal and compelling presentation will assist readers in\u003c\/p\u003e\u003cp\u003eChallenging and rethinking their marketing strategies\u003c\/p\u003e\u003cp\u003eDemonstrating their value through applied relevance\u003c\/p\u003e\u003cp\u003eFocusing on students' needs and expectations\u003c\/p\u003e\u003cp\u003eWritten in a concise and engaging manner that speaks to common anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.  \u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":50240583729392,"sku":"9780838909843","price":48.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780838909843","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}