{"product_id":"9780838914328","title":"The Librarian's Nitty-Gritty Guide to Content Marketing","description":"What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, \"What's in it for me?\" Author of the best-selling book \"The Librarian's Nitty-Gritty Guide to Social Media,\" Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:\u003cp\u003edefines the essential characteristics of effective content marketing;\u003cbr\u003e explores methods of audience assessment;\u003cbr\u003e demonstrates how to optimize content for sharing;\u003cbr\u003e explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;\u003cbr\u003e describes meaningful metrics for the library context;\u003cbr\u003e points out 5 common mistakes and how to avoid them;\u003cbr\u003e provides a template for creating personas; and includes first-hand accounts from library marketers.\u003c\/p\u003e\u003cp\u003eMaking content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.\u003c\/p\u003e","brand":"Ala\/Library Video","offers":[{"title":"Default Title","offer_id":47008376783088,"sku":"9780838914328","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780838914328_p0.jpg?v=1764103359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780838914328","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}