{"product_id":"9780838914366","title":"The Librarian's Nitty-Gritty Guide to Content Marketing","description":"What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:      defines the essential characteristics of effective content marketing;     explores methods of audience assessment;     demonstrates how to optimize content for sharing;     explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;     describes meaningful metrics for the library context;     points out 5 common mistakes and how to avoid them;     provides a template for creating personas; and     includes first-hand accounts from library marketers.  Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.","brand":"American Library Association","offers":[{"title":"Default Title","offer_id":47071508791536,"sku":"9780838914366","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780838914366_p0.jpg?v=1763815237","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780838914366","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}