{"product_id":"9780851991443","title":"Agro-food Marketing","description":"The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.","brand":"CABI","offers":[{"title":"Default Title","offer_id":47018040131824,"sku":"9780851991443","price":105.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780851991443_p0.jpg?v=1769912002","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780851991443","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}